Former French international Marcel Desailly helped launch UEFA EURO 2008™'s Player Escort programme, sponsored by McDonald's, on Sunday.
Player Escort programme
The Player Escort programme is the centrepiece of McDonald's UEFA EURO 2008™ activities and will see 682 children experience the glory of next summer's championship at first hand. The children, from more than 20 countries and aged between six and ten years old, will have the once-in-a-lifetime chance to walk on to the field hand in hand with Europe's best footballers at the start of each match. They will also get the opportunity to live the thrill of the tournament themselves through specially created Player Escort matches throughout the eight host cities.
'Unforgettable memories'
"As a company committed to children's well-being and providing unique experiences for our customers, we are proud to give children the chance to be Player Escorts and experience the fun and unforgettable memories that come with the opportunity," said Johan Jervøe, McDonald's corporate vice-president, global marketing. Desailly said: "As a player, I know first hand what an amazing experience it is to walk out on to the pitch in front of all those fans at one of the world's biggest football tournaments. It's fantastic that McDonald's is offering children the chance to enjoy this magical moment for themselves."
Fantasy football
In addition to the Player Escort programme, McDonald's is bringing the fun and excitement of Europe's most prestigious football event to supporters and customers in a number of ways. Through its exclusive sponsorship of the McDonald's/UEFA EURO™ Fantasy Football Game, fans and gamers will be able to manage a squad of superstars and create their own UEFA EURO 2008™ action. This will be available on uefa.com from May 2008.
Long-time supporter
Across Europe, McDonald's restaurants will engage customers through special promotions, in-store activities and menu items to bring the public closer to UEFA EURO 2008™. McDonald's is a long-time supporter of football, whose involvement from grassroots level to international has spanned more than 25 years. McDonald's has served as sponsor and official partner of the UEFA European Championship since 1992. At UEFA EURO 2004™, McDonald's also brought children from 14 European countries to Portugal for an unforgettable Player Escort experience.
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